Blog
Articles on what a website should cost, what owning one involves, and how we build them, grouped by subject.
Custom software
6 min read
A private area of your website, where customers, staff or both log in, can start with one useful feature and grow from there. Ideas for different kinds of business, and what to think about first.
Read the postCustom software
5 min read
Replacing software that does its job is expensive and disruptive. Often the problem is the gap between two tools, and a small connection can close it.
Read the postGetting found
5 min read
When fewer people click through from search, each visitor matters more. These are the checks that show whether your website turns visits into enquiries, and what to fix first.
Read the postGetting found
6 min read
Search Console now shows which of your pages appear in Google's AI answers, and lets you opt out of them. This is what the new report tells you, what it leaves out, and how to decide whether to stay in.
Read the postCustom software
7 min read
AI tools can take you from an idea to a working prototype in an afternoon. This is what usually stands between that prototype and something customers can rely on, and how to check each part yourself.
Read the postCustom software
8 min read
A spreadsheet can run part of a business well for years. These are the signs it has started to cost more than it saves, how to pin down the problem, and three ways forward.
Read the postHow we build
7 min read
Apple's foldable iPhone is unlikely to trouble a well-built website, but its two short screens can expose one designed for only a few screen sizes.
Read the postPricing
7 min read
Two quotes for the same website can differ fourfold and both be honest, so the work is in knowing what each one leaves out.
Read the postOwning your site
7 min read
Your domain follows you and most of your words can be exported, but the design stays behind, so moving a hosted platform site usually means rebuilding it.
Read the postHiring
6 min read
Portfolios are curated and proposals are written to impress, so ask the five questions that are harder to prepare for.
Read the postHow we build
6 min read
The things a website can do when no template has decided in advance what's possible.
Read the postGetting found
6 min read
Nobody can promise you a recommendation from an AI assistant, but you can remove the things on your site that stand in the way of one.
Read the postHow we build
5 min read
One of the most important technical decisions about your next website is whether the page arrives finished or assembles itself after it gets there.
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