Custom software can transform a small business.

Many small businesses run on one person's knowledge, spreadsheets or WhatsApp threads. Custom software was once too expensive to consider, but now that's changed.

See two examples

What it is

Filling the gaps your current tools leave.

You may already have software that handles most of your work well. If your team still has to copy information between systems, repeat the same manual steps or keep separate spreadsheets to fill the gaps, custom software could help. It can connect existing tools or handle the parts of the process they do not cover.

Sometimes it does much more than fill a gap. The right custom software can transform a business in different ways:

Runs in your browser

A web app runs in your browser, so you can use it on a phone, tablet or computer without downloading an app from the App Store. Your team accesses the same system across devices, and you can release updates without asking everyone to install a new version.

More revenue
New ways to sell, take bookings or serve customers.
More time
Less routine work, and fewer steps repeated by hand.
Fewer errors
Checks built into the process, rather than relying on memory.
Lower costs
From fewer subscriptions to less wasted stock.
An edge competitors cannot buy
A way of working that is not sold off the shelf.

Many owners cannot yet picture what that would look like for their business. Working it out together is the first part of the work.

Development process

We talk it through, then build it in one go or in stages.

If you know what you need, this is the whole process. If you're not sure yet, the first conversation is where we start.

Talk it through
At no charge
We talk about your business and what you need the software to do. If it's clear enough to scope, we quote the build. If it's not clear yet, working it out together is the first part of the work.
Build it in one go, or in stages
Whichever suits the business
We can build it all at once, or start with the part that solves your main problem and add the rest as the business can afford it. Each stage works on its own, and its price can be paid in parts, with the last at launch.
Add a public website, if you need one
Only if it helps
Some projects need a public website with a signed-in area for customers or a booking system behind it, using the same data. Others only need the internal tool and keep the website they have. We'll recommend which fits.

Two examples, from a florist to aviation compliance.

One is a tool for a one-person studio. The other is a platform for a regulated industry.

Platform and marketing site

Heading AI

Aviation compliance - UK CAA and EASA

A multi-tenant platform for approved training organisations, turning compliance documents into information that stays current. Built as a working first version, to test whether the market wanted it before a full product build.

It uses AI to process documents against a regulated framework, with test sets that measure the output rather than assume it.

Next.js
Supabase
Multi-tenant
AI evaluation

Read the case study

Concept and data model

Anthesis

Floral design studio

Flowers are perishable, event dates cannot move, and each variety lasts a different length of time. A peony ordered three days late is no use, and ordered three days early it has faded. The system works out each order date backwards from the event, and warns when a flower cannot be bought from a supplier in time.

Task tools like Trello model tasks. None of them know that amaranthus lasts a week in a bucket and a peony does not.

Next.js
Supabase
Mobile-first

You own the code, the data and the accounts.

We put this on the page, not only in the contract.

Your accounts, your name
Hosting and the database are set up in your name and paid on your card, at cost. We're an administrator, and you can remove our access at any time.
Your data, whenever you want it
You can export it in an open format at any time, free.
Your code, once it’s paid for
It's assigned to you, in a repository you control.
If we stop trading, you keep working
Because of the three points above, the system keeps running and another developer can take it over. We keep the documentation current so that stays true.

After launch

What support includes, and what it does not.

Software your business depends on needs looking after. We keep it secure and up to date, monitor it, back it up and fix anything that does not work as agreed.

Availability

We work Monday to Friday, and we do not offer round-the-clock cover or a guaranteed response time. Uptime depends on your hosting provider, which is in your name.

For anything your business cannot pause for, we build in a fallback, such as key information emailed to you in advance, so a problem with the system does not stop your work.

Pricing

A fixed price for your software, or a subscription for all of it.

Pay once for the build and own it outright, or carry on by the month for everything that comes after.

€ and £€ EUR£ GBP

By project

A custom website or custom software

One piece of work at a fixed price. A small custom website usually takes four to six weeks; larger software is often built in stages.

A fixed quote, agreed before we start
Paid half at the start and half at launch, or in stages
Yours outright, on accounts in your name

From, at the launch rate€6,000£5,250

Full rate from €10,000or £8,750.

Monthly

Studio subscription

Our time and skills every month, from two studio days. Every tier covers the same work: a higher one buys more time.

Work on your website, your software or both
Move up a tier in any month, or down with a month's notice
Unused hours carry over for one month
What we build is yours as each month is paid

Studio subscription prices a month, at the launch rate and the full rate
A month	Launch rate	Full rate
Two studio days16 hoursFull rate €3,200or £2,800	€1,920or £1,680	€3,200or £2,800
Three studio days24 hoursFull rate €4,800or £4,200	€2,880or £2,520	€4,800or £4,200
Four studio days32 hoursFull rate €6,400or £5,600	€3,840or £3,360	€6,400or £5,600
Five studio days40 hoursFull rate €8,000or £7,000	€4,800or £4,200	€8,000or £7,000

The launch rate applies to all work billed until 31 December 2027, and a fixed project price stays as quoted. The minimum subscription is three months, and you can give a month's notice at any time from the start of your third month.

Euros or pounds: Pound prices are set in pounds, not converted. You pay in whichever you choose.
Spain and EU consumers: Spanish IVA - the Spanish name for VAT - is added.
EU businesses: With a valid VAT number you account for it yourself, under the reverse charge.
Outside the EU: Including the UK. No VAT is added.

Websites

We design and build websites too.

A website can share data with your software, for bookings or a signed-in area for customers, or stand on its own. Fixed quotes start at €6,000or £5,250.